Home

At HSN, we specialize in connecting cutting-edge commercial innovations with the unique needs of government agencies. Leveraging funding from government innovation programs, we identify and implement solutions that address complex governmental challenges. Our team—comprised of former government employees and private sector entrepreneurs—brings decades of expertise in strategy, operations, regulations, and transformation. We guide government organizations through every stage of innovation, from initial assessment and solution sourcing to implementation, change management, and ongoing support. Our tailored approach ensures measurable impact and sustainable transformation, enabling agencies to meet their missions more efficiently and effectively.

Dr. Ken Yale

Chief Executive Officer

Ken Yale leads HSN client engagements focused on health policies and procurement, federal acquisition strategy, drug and device approvals, coding and coverage reimbursement decisions, healthcare transformation, and the deployment of innovative commercial capabilities into government environments.

He previously served in a senior government leadership role as head of the TRICARE Health Plan, where he was responsible for strategy, operations, and system-wide transformation initiatives supporting more than 9.6 Million beneficiaries worldwide with an $18 Billion budget. He also worked in the Pentagon Office of the Assistant Secretary of Defense for Health Affairs, contributing to major initiatives in digital health, access to care, and system modernization.

Ken brings deep expertise in both commercial and federal government policies, programs, and procurement, federal acquisition pathways (including CSO, OTA, and SBIR/STTR), modernization and transformation strategies, and integrating commercial innovations into mission-critical environments.

Focus Areas: Centers for Medicare and Medicaid Services (CMS) innovations. and coding and coverage decisions; Food and Drug Administration approvals, Department of Health and Human Services (DHHS) policies and programs; Defense Health Agency (DHA); Military Health System (MHS); TRICARE; federal acquisition strategy, and federal government modernization and transformation.

Minna Yale, SHRM-SCP

Chief Operating Officer

Minna Yale leads operations for Health Solutions Network, ensuring that client engagements are executed with precision, consistency, and responsiveness. She serves as the operational backbone of the firm, coordinating across clients, consultants, and leadership to deliver high-quality outcomes across complex, multi-stakeholder engagements.

Minna brings a strong background in business operations, workforce coordination, and client relationship management. She is responsible for translating strategic objectives into executable plans, ensuring that engagements are staffed appropriately, timelines are met, and clients experience a seamless, professional interaction from initial contact through delivery.

Known for her ability to manage multiple concurrent engagements, Minna plays a critical role in scaling HSN’s consulting model, enabling the firm to support both government and commercial clients with agility and discipline. She also ensures alignment across HSN’s consulting network, maintaining consistency in communication, execution, and client experience.

Focus Areas: client operations, engagement management, delivery execution, workforce coordination, client experience

Rosemarie M. Hirata

Senior Advisor – Defense Strategy & Enterprise Transformation

Rosemarie Hirata advises HSN clients on defense strategy, enterprise transformation, and aligning commercial capabilities with national security priorities. She brings a deep understanding of how strategy translates into execution within complex government environments.

Ms. Hirata has supported high-level strategic initiatives aligned with the National Defense Strategy and has worked on large-scale transformation efforts across defense and government organizations. Her experience enables her to help clients understand not just what the government says it needs, but how those priorities are operationalized, funded, and executed.

She works closely with commercial companies to position their capabilities in ways that resonate with defense stakeholders, helping translate technical or innovative solutions into mission-relevant value propositions. Her expertise is particularly valuable for organizations seeking to navigate federal markets, align with defense priorities, and scale within government programs.

Focus Areas: defense strategy, enterprise transformation, national security alignment, federal market positioning, organizational transformation

COL (Ret.) John "Jack" Arendale

Senior Advisor – DevSecOps, Cybersecurity, and Federal IT Systems

COL (Ret.) Jack Arendale advises HSN clients on cybersecurity, DevSecOps, and the modernization of federal IT systems. He brings deep technical and operational expertise in building, securing, and deploying mission-critical systems within highly regulated government environments.

During his military career, COL Arendale led initiatives involving secure system development, compliance frameworks, and large-scale data systems, including those supporting TRICARE and military health infrastructure. His experience spans the full lifecycle of federal systems—from architecture and development through deployment, security, and ongoing operations.

He works with commercial technology companies to align their products and platforms with federal security requirements, DevSecOps practices, and compliance environments such as FedRAMP. His ability to bridge technical implementation with government expectations makes him a key advisor for companies seeking to deploy software and data solutions into federal markets.

Focus Areas: DevSecOps, cybersecurity, federal IT systems, compliance environments, secure system deployment

Dr. Ash Zenooz

Chief Growth Officer
and Senior Advisor

Dr. Ashwini Zenooz is a nationally recognized healthcare executive who advises HSN clients on large-scale healthcare transformation, clinical strategy, and the integration of technology into care delivery. She brings a unique combination of clinical leadership, government experience, and commercial health technology expertise.

As former Chief Medical Officer of the Veterans Health Administration, Dr. Zenooz led clinical strategy across one of the largest integrated healthcare systems in the United States, overseeing care delivery, quality, and system-wide initiatives impacting millions of patients. She has also held senior leadership roles in leading health technology organizations, where she helped drive the development and deployment of enterprise digital health solutions.

Dr. Zenooz works with clients to navigate the intersection of clinical operations, policy, and innovation—helping organizations bring new technologies to market, scale solutions within complex health systems, and align offerings with real-world care delivery environments. Her experience is particularly valuable to companies seeking to enter or expand within federal health systems or large commercial healthcare organizations.

Focus Areas: healthcare system transformation, clinical operations, digital health, enterprise healthcare strategy, technology-enabled care delivery

Toward a National Health Digital and Data Architecture

Co-authored NAM discussion paper on building the digital and data architecture needed to unlock interoperability, AI, and better outcomes across the U.S. health system.

Dr. Ken Yale on the DC Healthcare Connection

Podcast interview with Ken on how Washington shapes healthcare policy, drawing on his work at the White House and as Chief Executive of TRICARE Health Plan.

Statistical Analysis and Data Mining Applications

Co-authored Elsevier handbook on data mining and predictive analytics, covering algorithms, model building, and applied analytics for practitioners across health and other domains.

Re-architecting Oral Healthcare for the 21st Century

Co-authored Journal of Dentistry article on re-architecting oral healthcare around digital technology, remote monitoring, and value-based reimbursement models.

Clinical Integration: Population Health and Accountable Care

Lead-authored book on clinically integrated networks, ACOs, and the provider collaboration models behind value-based care.

Clinical Integration & Population Health

HIMSS15 presentation on healthcare transformation through predictive and prescriptive analytics, covering provider evolution, value-based care, and the path toward person-centered medicine.

HSN bridges the gap between government agencies and cutting-edge commercial innovations. Leveraging our extensive experience as both former government professionals and private sector entrepreneurs, we identify, vet, and implement transformative solutions funded by government innovation programs. Our team specializes in matching agency needs with proven commercial technologies and approaches, ensuring effective strategy, operations, regulatory compliance, and change management. Whether your organization seeks to modernize, improve efficiency, or solve complex challenges, HSN delivers tailored innovation that propels government forward.

Bridging Innovation and Government