About

HSN brings together senior leaders with experience spanning government, healthcare, technology, defense, and commercial innovation. Our team includes former government executives, military leaders, healthcare strategists, operational experts, and private-sector entrepreneurs who have worked at the intersection of policy, acquisition, technology, and large-scale transformation.

We help commercial companies navigate complex government environments by combining real-world operational experience with practical execution strategies. Our team understands how government decisions are made, how federal programs operate, and how innovative commercial capabilities can be successfully aligned to mission needs, acquisition pathways, and long-term growth opportunities.

HSN supports clients across the full lifecycle of government engagement: from market positioning and opportunity identification to contract award, execution, and expansion. The experience of our team enables clients to move more effectively through complex federal markets with greater clarity, credibility, and strategic focus.

Dr. Ken Yale

Chief Executive Officer

Focus Areas:
Department of Defense (DoD) Research and Engineering innovations (DARPA, DIU, MDA, DTIC, OSC, STIB, APFIT, SBIR/STTR, etc.), DoD Military Health System and Defense Health Agency; Department of Veterans Affairs and VHA, Department of Health and Human Services (CMS, FDA, etc.)

Advises clients on government policies and procurement, federal acquisition strategy and winning contracts, drug and device approvals, coding and coverage decisions, healthcare transformation, and deployment of innovative commercial capabilities into government environments.

Former Organizations:
Department of Defense Military Health System and TRICARE Health Plan, White House Domestic Policy Council and Office of Science and Technology, United States Senate Legislative Counsel. He also held senior leadership roles in major commercial health insurance plans, and was a serial entrepreneur in four startups with successful growth trajectories and exits.

Minna Yale, SHRM-SCP

Chief Operating Officer

Focus Areas:
Client operations, engagement management, delivery execution, workforce coordination, and client experience

Head of operations, ensuring client engagements are executed with precision, consistency, and responsiveness. Serves as the operational backbone of the firm, coordinating across clients, consultants, and leadership to deliver high-quality outcomes across complex, multi-stakeholder engagements.

Former Organizations:
Gilead Sciences business partner for information technology implementations, multiple roles at Nokia Corporation in human resources business partnering and information technology.

Rosemarie M. Hirata

Senior Advisor – Defense Strategy & Enterprise Transformation

Focus Areas:
Defense strategy, enterprise transformation, national security alignment, federal market positioning, and organizational transformation.

Advises clients on defense strategy, enterprise transformation, and aligning commercial capabilities with national security priorities. She brings a deep understanding of how strategy translates into execution within complex government environments.

Former Organizations:
Department of Defense (DoD) Strategic Planning and Performance Management, DoD Inspector General, Defense Health Agency, and multiple roles in the United States Army.

COL (Ret.) John "Jack" Arendale

Senior Advisor – DevSecOps, Cybersecurity, and Federal IT Systems

Focus Areas:
DevSecOps, cybersecurity, federal IT systems, compliance environments, and secure system deployment.

Advises clients on cybersecurity, DevSecOps, and the modernization of federal IT systems. Brings deep technical and operational expertise in building, securing, and deploying mission-critical systems within highly regulated government environments.

Former Organizations:
Department of the Air Force Data Services, United States Air Force Deputy Command Surgeon, Multiple roles in Defense Health Agency at TRICARE Health Plan, USAF Surgeon General Chief of Strategic Medical Plans, and several IT and technology roles in commercial businesses.

Dr. Ash Zenooz

Senior Advisor

Focus Areas:
Healthcare system transformation, clinical operations, digital health, enterprise healthcare strategy, and technology-enabled care delivery.

Advises clients on large-scale healthcare transformation, clinical strategy, and the integration of technology into care delivery. Brings a unique combination of clinical leadership, government experience, and commercial health technology expertise.

Former Organizations:
Chief Medical Officer for the Veterans Health Administration, Deputy Undersecretary of Health for Department of Veterans Affairs, staff United States Senate, Clinical Assistant Professor, CEO and Board Member of multiple healthcare companies. She also held senior leadership roles in leading health technology organizations, where she helped drive the development and deployment of enterprise digital health solutions.

Toward a National Health Digital and Data Architecture

Co-authored NAM discussion paper on building the digital and data architecture needed to unlock interoperability, AI, and better outcomes across the U.S. health system.

Dr. Ken Yale on the DC Healthcare Connection

Podcast interview with Ken on how Washington shapes healthcare policy, drawing on his work at the White House and as Chief Executive of TRICARE Health Plan.

Statistical Analysis and Data Mining Applications

Co-authored Elsevier handbook on data mining and predictive analytics, covering algorithms, model building, and applied analytics for practitioners across health and other domains.

Re-architecting Oral Healthcare for the 21st Century

Co-authored Journal of Dentistry article on re-architecting oral healthcare around digital technology, remote monitoring, and value-based reimbursement models.

Clinical Integration: Population Health and Accountable Care

Lead-authored book on clinically integrated networks, ACOs, and the provider collaboration models behind value-based care.

Clinical Integration & Population Health

HIMSS15 presentation on healthcare transformation through predictive and prescriptive analytics, covering provider evolution, value-based care, and the path toward person-centered medicine.

HSN helps commercial companies navigate complex government environments and align their capabilities with real mission needs across defense, healthcare, and emerging technology markets. Drawing on deep experience in government leadership, federal acquisition, healthcare systems, technology, and operational execution, our team helps clients identify opportunities, pursue strategic pathways, and position solutions for successful government engagement.

We support clients across the full lifecycle of government business development — from market positioning and contract pursuit through execution, expansion, and long-term growth. Whether helping organizations enter federal markets for the first time or expand existing government programs, HSN provides practical, experienced guidance tailored to the realities of government operations and acquisition environments.

About the HSN Team

Leadership